2 min read
Secondary placing success: how smart technology reduces risk and accelerates execution
Secondary placings leave little room for manual process. How automation cuts risk and time across sounding, wall-crossing, bookbuilding and settlement.
Simplify your transaction process
DealBridge is a SaaS transaction management platform for equity capital markets desks, covering the full deal lifecycle in one place: market sounding, wall-crossing and cleansing, real-time bookbuilding, allocations and trade confirmations.
Key benefits for organisations
- Less admin on a typical transaction
- 20hrs
- Reduction in manual inputting and error
- 90%
- Saved a year for a typical broker
- 30days
An all-in-one deal management platform
Manage every aspect of the transaction process in one place, from share register analysis, market sounding and bookbuilding to share allocations and trade confirmations, with efficiency and effectiveness at every stage.
Every action is timestamped, attributed to a named user and exportable in one click, so the compliance record builds itself while the deal runs rather than being reconstructed afterwards.
Market Sounding
Our platform facilitates compliant market sounding and automates manual processes, simplifying communication and allowing brokers to gather insights on investor interest efficiently.
Learn more about Market Sounding
Bookbuilding
Gain real-time visibility of your book's status and manage orders effectively, so deal teams can quickly identify the optimal price for a placing.
Learn more about Bookbuilding
Share Allocation
Optimise your share allocation with DealBridge. Tag orders into investor cohorts for targeted bulk distributions, and manage share allocations efficiently to build the optimal book.
Learn more about Share Allocation
Trade Confirmations
Carry out settlements in minutes, not hours. Deliver timely trade confirmations to investors, confirming their allocations and settlement details.
Learn more about Trade Confirmations
Built for ECM desks
IPOs, accelerated bookbuilds and secondary placings, on UK and European small and mid-cap desks.
Works with your syndicate
Joint bookrunner collaboration on a shared book.
Connected to the buy-side
Live two-way order sync with Primary Portal, so orders land in your book without re-keying.
Proven on live transactions
A mid-tier UK broker, January 2025 to May 2026
- transactions run end to end
- 64
- investor soundings issued
- 1,499
- wall-crossings agreed
- 1,136
- investors across 149 institutions
- 482
- gatekeepers managed
- 60
This client has run every placing on DealBridge since launch, across AIM and Main Market transactions. Each figure is drawn from the platform's own audit log, the same one-click export their compliance team uses.
Why use DealBridge?
Learn how our platform can help your organisation.
Simplify your workflow
Easily manage every aspect of your deal process across teams in one intuitive platform.
Save time with automation
Automate repetitive tasks to focus on what matters most.
Reduce risk and errors
Minimise errors and avoid manual spreadsheet updates for greater data accuracy.
Run joint transactions with other brokers
Collaborate on joint transactions in a shared workspace while protecting your sensitive information, improving efficiency and teamwork and reducing spreadsheet exchanges.
Generate compliance-ready reports
Quickly create reports that meet regulatory requirements.
Simplified onboarding
We will help you set up and transfer all the relevant data into the system, so you're ready to go from day one.
Insights and resources
Market sounding, bookbuilding and compliance, explained.
3 min read
Wall-crossing in the digital age: how technology eliminates human error in investor communications
Why manual wall-crossing is so error-prone, what it really costs, and how automated consent, live tracking and audit trails take the human error out.
4 min read
5 critical considerations for managing market soundings
How to manage market soundings with confidence, control and full compliance, and where DealBridge takes the manual risk out of each step.
DealBridge
Interested in hearing more?
Learn more about how DealBridge can help your organisation.